Outline

                        COMMUNICATION

 

1. What is Communication?

2. Communication Tools

 

             a) Advertising

•    Promotion Strategy

                     - Design Strategy: Creativity Plan
                     - Diffusion Strategy: Means Plan

•    Means & Support Plan

           b) Trade Shows

• What are Tourism Tradeshows?
•  Toursim Tradeshows Functions

                    -    Encouraging direct communication
                    -    Improve internal cohesion
                    -    Measure relevant activities

           c) Sales Promotion 

           d) Public Relations

           e) Sponsorship

           f) Direct Marketing

• Marketing Direct Tools

                 - Catalogue Sales by mail
                 - Mail campaign
                 - Response Coupon in the press
                 - Telemarketing
                 - Direct Marketing through the radio
                 - Direct Marketing on televisión
                 - Telematic Sale

           g) Sales Force

           h) Brochures